“The approach to learning here is transdisciplinary. “There’s an exploratory nature at the heart of MMC,” Eichinger said. MMC wanted the new site to improve enrollment and retention, generate more awareness, and strengthen the college’s message. Focus on Prospective Students: Pushing the Boundaries mStoner introduced a schedule of reviewing deliverables with the core team one week and then presenting separately to Kerry Walk, president, and MMC’s cabinet and faculty the next week. The production schedule developed for the site was designed with faculty in mind: It required minimal faculty input during their off-contract time, and then rounds of feedback once they were back in the swing of the semester. Realistic and effective governance policies.A stronger expression of MMC’s brand identity around the marriage of creativity and knowledge and its competitive differentiators.Additional flexible templates with greater capacity for multimedia.A reduction in the number of pages on the site.Separate digital spaces and solutions for both internal and external audiences.A more intuitive site structure focused on the needs and expectations of students.The mStoner team used the branding and visual identity work completed by Ologie for MMC in 2017 and the background research conducted by Lawrence & Schiller in 2020 to develop goals for the website. They were able to hit the ground running.”
They understand our constituencies and our stakeholders. “I saw how they worked and how successful the redesign was,” he said.
#WEBWARDS EXAM PREPO FULL#
“It was clear Voltaire and Ben understood MMC and appreciated our values.”Įichinger had worked with mStoner on a full website redesign at a previous position with another NYC college. Their proposal was smart and urban,” Eichinger said. “mStoner is city-based they know city energy. From their first semester through their senior year, students participate in seminars, career labs, internships, and mentorship programs that connect them with the city’s resources and prepare them for fulfilling careers. MMC’s signature CityEdge program, for example, immerses students in the city’s thriving cultural, educational, and business institutions. New York City is integral to the Marymount Manhattan experience. “It didn’t reflect the boldness and the innovative spirit at MMC.” “The last time the site was redesigned was in 2013,” said Eichinger. Later in 2020 MMC was ready to redesign its website. MMC was successful in communicating its new learning model: It saw a 287% increase in engagement on the college’s Facebook page, with 57% of the targeted audience interacting with the microsite. The multi-pronged approach also included a robust email marketing campaign, further reinforcing messaging. Because the audience was targeted so specifically - to new and returning students - mStoner used customized marketing and data-centric strategies to ensure the right ads reached the right audiences at the right time. MStoner incorporated the messages across a microsite and in student and faculty profiles, social media ads, paid search ads, YouTube video ads, and email. “Our blueprint, starting with a website optimized for conversions, and integrating content marketing with paid advertising resonated with MMC’s students and allowed the college to effectively communicate and convert.” “We executed on all fronts for this micro-targeted marketing campaign for MMC,” said Daniella Nordin, director of marketing for mStoner. MMC focused on three key messages: safety, flexibility, and community. “And we knew we needed a reliable partner to help us execute that strategy. “We knew we had an excellent strategy to keep the college open and vibrant during a challenging time,” said Eichinger. To keep students safe while retaining the intimacy MMC is known for, the college implemented Virtual Classes/Open Campus, a model that allowed most classes to be offered in an online format while the college’s physical campus remained open, and they engaged mStoner to craft a strategic marketing campaign to inform and reassure students about campus safety. With COVID-19 still active, administrators at MMC knew students would be concerned about returning to New York City, a global hub of creativity that relies on density and closeness. Getting the Word Out About Safe Learning Options During COVID-19īefore the website redesign, mStoner and MMC collaborated on a campaign to spread the word about an innovative learning model.
0 kommentar(er)
